FALL FASHION PREVIEW
TOPSHOP ONE-UPS FAST FASHION WITH MORE EDGY DESIGNERS
If you weren’t convinced already, Topshop has earned its moniker – the Brit retailer is on top of the fast fashion heap by not only mimicking runway trends, but creating some of their own. Now with fall quickly approaching, Topshop has announced a new initiative: Emerge, a new series working with under-the-radar edgy designers like KTZ, TV, Marios, Realty Studio and a range from the Sibling team. If you haven’t heard from this bunch yet, then you’re about to soon. Not only is Topshop putting its marketing might behind the small labels by stocking two labels each month, but it seems the chain gave the designers creative freedom over the looks they elected to feature. Check out some of the surprisingly fashion forward pieces slated to hit on Sept. 9. While the Emerge collection won’t be carried in US stores, smart shoppers can snag them online – oh how we love the democracy of online shopping.










