After all of the pretense that model/photographer Henry Hargreaves has no doubt encountered, it’s no wonder the New Zealander decided to get back to the simpler things. And what, we ask, is more basic than boobs? FABRIC caught up with the Prada pin-up to discuss his latest book, 3-DD: A 3-D Celebration of Breasts, a photographic tribute to the modern bust that comes with some head-turning 3-D shots (special glasses included).

FABRIC: What, besides breasts in general, inspired you to create 3-DD?

HENRY HARGREAVES: I love the 3-D format and wanted to do a project in it. I thought about what would work well as a single subject–it needed to be fun, playful, gimmicky, and hopefully, provocative. Boobs seemed the perfect crossover subject.

Would you call this a highbrow Girls Gone Wild?

Well, actually, I did everything I could to be as different as possible from Girls Gone Wild. Working with the models–many of them friends of mine – to make it a celebration of breasts that they are as proud of as I am. They just look great.

Is everyone featured, er, natural? Are you anti-plastic surgery?

Yes. Despite what some people might think, everyone is natural. Big or small, pert or busty, it is what they were given, and I think all the more interesting for it.

Do you see this as the beginning of a chain, like the Taschen body part series?

Wouldn’t that be great!

Who is your dream reader?

I get the biggest kick when a girl says ‘this is really cool.’ I feel that boobs so often get downgraded to just something that men ogle over, and what I wanted was to show girls who are proud of their bodies. So when a girl reads it and understands that, it gives me the most satisfaction. Lots of people initially think it is something really naughty or out there, and then they see the book and respond to the photography, and suddenly just relax and enjoy it.

Photographer Henry Hargreaves