To be a young, performance art star is charmed enough, but Italian artist Francesco Vezzoli also has Hollywood on his side. His project “Greed” with Roman Polanski, Natalie Portman and Michelle Williams is a riff on the perfume ad. There are all the prerequisites for an art-world blockbuster: mocking irony, sex appeal and a reference to Marcel Duchamp’s Belle Haleine: Eau de Voilette, where DuChamp tampered with a Rigaud perfume label. Alas with any good art project these days, it’s also well-funded by none other than art heavyweight Gagosian Gallery. A charmed life indeed.

“Greed” Trailer

For the full online exclusive premiere from the Gagosian Rome opening, see Dazed Digital.