Not only can Emma Watson claim the title of most profitable actress of the past decade, but the petite British star is out to conquer fashion campaign terroir as well. Watson returns for Burberry SS10 campaign along with little bro Alex Watson (good looks apparently run in the family) Matt Gilmour, Max Hurd and George Craig. And this campaign around, Christopher Bailey continues to prove that he’s on trend with the digital age too. He tapped Mario Testino for both SS10 shots and a behind-the-scenes video filmed of the shoot. “We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience,” Bailey explained. The youthful outcome? Hermione in a trench equals fashion magic.