For his third and final show for New York Fashion Week (the designer also shows BCBG Max Azria and Herve Leger), there was the sentiment that Max Azria explored his own personal aesthetic for his eponymous line. For Spring Summer 2010, this turned out to be an exercise in clean and simple beauty and also a concern for lines. Despite many a designer sporting cut-outs this season, Azria is one of the few that we’ve seen to play with this trend loosely.

Slashes were cut across on a little shirt that looked like it had the traditional military plackets and cut-outs at the hip on loose and drapey dresses gave a peek-a-boo sensation that would have been more obvious on a tighter one. While some pieces in day-to-day life would be more difficult to wear without finding appropriate layering slips and tees, you could hardly blame Max and his wife Lubov Azria for not being commercial. It was the perfect example of giving what you need to give to the public– through the more popular BCBG Max Azria and Herve– so that you can pursue your own artistic vision more faithfully.

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