THE NEW L.A.

Bee-Shyuan Chang

November 10, 2008

What happens when you mix Los Angeles ease with an H.G. Wells novel? No, it’s not a silver Juicy Couture tracksuit, but rather the exciting shiny newness of emerging L.A. designer, Brian Lichtenberg. The 29 year-old has already made waves with a downtown hipster fan base, and dressing M.I.A. in his trademark holographic leggings only gives him more fashion cred. The natural redhead has been spotted around the wide streets of the Silver Lake neighborhood, home to emerging artists, budding directors and West Coast skaters, and while he’s only carried at TG170 in New York, he’s already stocked at established boutiques including Fred Segal (via Hollywood Trading Company) and Scout. Keep your eyes out for his Fall 2009 collection this coming March during L.A. Fashion Week, where he’s sure to stand out among all those cotton jersey dresses.

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