My, my how the lenses have turned. I opened up a surprisingly flimsy cover of the January issue of Vogue today and what do I see but photographer maintenant Ryan McGinley in a sudsy tub balancing a Marc Jacobs shoe. Juergen Teller, the photographer genius behind the cheeky Victoria Beckham shots for Marc Jacobs, has turned his now trademark overexposed style to capture McGinley in his first fashion campaign. Who next, Bruce Weber? Or with better luck, one of the Marios, Testino or Sorrenti? We’ll let you choose.

Ryan McGinley photographed by Juergen Teller for Marc Jacobs