November 16, 2010
Coming off a 25th-year anniversary year high with a fashion insider-y NYC fete, Tommy Hilfiger is now targeting a mass audience via the good ol’ tube. The designer launched his first TV commercials in five years yesterday and along with the Hilfigers, the cast is quite the attractive bunch: Noah Mills, Iselin Steiro, Jacquelyn Jablonski, Andre Douglas, Bernard Fouquet, Chloe Blackshire, Eric Fry Halperin, Gracie Carvalho, Heloise Guerin, Julia Hafstrom, Lea Sorensen, Luis Borges, Max Motta, Max Rogers and Sam Way all make appearances. With a video dream team of creative director Trey Laird, director Francis Lawrence, stylist Karl Templer and producer David Naylor, the result is something of a mix between the Christmas spirit and a picnic – call it the all-American global warming version of the holidays. Check out a couple of the commercial versions here.