
Photo: Uniqlo.com
December 2, 2009
Winter is quick approaching and we’ve been stocking up on Uniqlo’s HeatTech pieces to ward off that chill. But turns out there’s another factor heating up the Japanese retailer’s most recent campaign. Ford’s Daniel Liu landed in NYC just this summer from sunny SoCal and has since booked a multi-page spread for newly launched GQ China and Uniqlo’s HeatTech ads shot by Mario Testino– we suspect having Coco Rocha, Erin Wasson and Sasha Pivovarova as the campaign girls wasn’t too shabby either. As the saying goes, some just hit the ground running.
Daniel Liu (Ford) for GQ China



Uniqlo Fall/Winter 2009 HeatTech campaign


And one of our favorite shots…


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