A CONTINUOUS GOLDBERG’S POP UP FLEA

Kimberly Chou

November 20, 2009

Paris may have its famous flea markets, but New York is working on a serious contender. Back for another edition, A Continuous Goldberg’s Pop Up Flea launches Friday in Nolita. The temporary market will run through the weekend and offer both new and vintage men’s goods that ought to help guys (and girls borrowing from the boys) “get handsome.”

The sartorial brainchild of Michael Williams (of the blog A Continuous Lean) and Randy Goldberg (editor of UrbanDaddy), the pop-up at 201 Mulberry St., near Spring St., is the second installment of the Flea, after a June introduction in the same space. Several of the vendors from the first go-round are back, says Williams, including bag specialists Billykirk and Brooklynites C’H'C’M, but most of the Pop Up Flea’s 18 vendors are first-timers.

Williams describes Pop Up Flea as “sort of a shopping event, meets tradeshow, meets a bar.”

For starters, there will be a well-curated vintage stock from two different dealers, custom Rogues Gallery screenprinting on-site and specialty products usually sold at the J. Crew Liquor Store. Then there’s the stuff you usually can’t get in stores around here, at least in person — including denim from Portland company Tellason and gear from Brooklyn-based, online-only Hickoree’s Hard Goods.

On how it all started, Williams joked, “Most of our decisions, I think, that we make together are over drinks.”

“We didn’t want to get that involved,” Williams added. “It’s a lot of responsibility, opening a store, so we thought, ‘What if we did it for a weekend, and got all of our favorite brands under one roof?’ ” (And like that, a Flea was born!)

The Pop Up Flea is timed nicely as a preview of sorts (at least to folks in New York this weekend) to A Continous Lean’s online shop, opening Monday, which will carry much of the same merchandise. The addition of e-commerce on ACL has been in the works for a while. “Anyone who’s been following my blog knows I’ve been dragging my feet on opening this store,” Williams admits, drawing on Tom Hanks vehicle “The Money Pit” to illustrate his delay. “There’s a contractor in that movie, and [Tom Hanks' character] would be like, ‘When’s this going to be done?’, and the guy would be like, ‘Two weeks!’ Everything was always two weeks,” Williams says. “So when people ask me, ‘When’s the store opening?’, I’d always say two weeks — but for real, it’s opening.”

………………..

Pop Up Flea, presented by A Continuous Goldberg

Friday November 20th 3pm – 9pm,
Saturday the 21st 11am – 7pm
and Sunday the 22nd 11am – 6pm.

@ 201 Mulberry St, near Spring

Pop-up Flea, Nolita, NYC

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