The kings of downtown street wear have been doing this for a long time. With the cool kids wearing their gear from Le Marais to Nolita – little advertising is needed, as word of mouth does the job just fine. Don’t know them yet? Well, you are in luck as Surface to Air is having a sample sale. That means steep discounts on classic Surface to Air jewelry and 50% – 60% off their designer duds – can’t miss.